Earlier this year we heard from CNN and other media outlets that surgeons were tweeting from the operating room. Surgeons decided to use Twitter to inform a larger community about the details of certain procedures and the safety precautions that are taken.
Though I find a play-by-play of a surgery extremely interesting, I would be livid if I woke up to find out that my surgeon was distracted by Twitter, Facebook updates or any other social media platform. I've been through a couple major surgeries in my life. I wasn't at all nervous for them, but that was because I knew my surgeon would be focused entirely on me.
I spend my life educating people about the pros of social media. Sometimes I get so wrapped up in talking about the positive impact social media can have on life, marketing campaigns, awarness and more that I neglect to share that social media isn't for everybody.
In the example above I don't think tweeting during surgery is a good fit, but I would encourage the hospital to create a Twitter account and share details about it's staff and procedures.
What do you think, are there any professions that shouldn't be adopting social media for one reason or another? Police? Teachers? IRS auditors?...
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