After some thought and admittedly a marathon of Harry Potter movies, I came to the conclusion that there are quite a few parallels between the social media realm and the world of Hogwarts.
For starters, there are four major houses at Hogwarts and each has their own unique identity. Griffyndor, Slytherin, Ravenclaw and Hufflepuff compete throughout the school year to determine which school is the best.
The Gryffindor house is the home of Harry Potter, Ron Weasley and Hermione Granger so it is without question the most prolific house in the series. With that said, it is only logical that this house is representative of social networking sites. Facebook is the Harry Potter of this storry, MySpace is Ron and Twitter (yes, I lumped a microblogging site into social networking) is Hermione.
Hufflepuff's house values are "hard work, loyalty, tolerance, and fair play." When thinking about what these values represent, I can't stop thinking about the blogosphere. Blogs work together, develop networks and ensure a proper "hat-tipping" of shared content.
Ravenclaw is the least discussed of the four houses. For this reason, it seems most like photo sharing sites in the social media landscape. Photo sharing sites like Flickr, Snapfish, PhotoBucket and others are certainly power houses in social media, but are often left out of the conversation as a valuable marketing tool.
Finally, we are left with Slytherin, which is the house of Malfoy, Severus Snape and ofcoarse
Valdemort. Given the crafty nature of these characters and the constant struggle for power that they endure, I can think of no better comparison than video sharing sites. Going to YouTube is like entering into a steele cage match for viewers. You can find the exact same video posted by five different people because they all want the viewers to visit their profile. There is no common courtesy of "hat-tipping" and no request to share content that isn't proprietary.Just to recap, in my uber-nerdy mind I have drawn strong parallels between the social media world and Hogwarts--a mythical wizard school created by J.K. Rowling. The parallels are as follows:
- Gryffindor--social networks
- Hufflepuff--blogs
- Ravenclaw--photo sharing sites
- Slytherin--video sharing sites
Posts
