Social Media Value, Attempt at ROI

Earlier today, WetPaint and Altimeter--two left coast based firms--released their "Ranking of the top 100 Global Brands" study. The goal was to look in-depth and rank the world's biggest brands on their engagement success through social media.


This report should not be taken as final word on ROI or the value of social media, but it does give great insight on engagement in particular. They assert, and rightfully so, that engagement with consumers is a primary indicator to the success of social media. I will let you draw your own interpretations, but from my perspective this is a fantastic piece of work that propels social media forward as a business tool.

There is no doubt that social media is a necessary marketing tool, but the issue for years has been proving the value with metrics and quantifiable numbers. This report doesn't solve that problem, but it will help sway the minds of mid-sized brands that want to catch up to the big boys.