Wednesday, February 24, 2010

The Importance of Social Media Club

Social Media Club (SMC) is a rapidly growing group that brings together professionals of all shapes, sizes and industries. SMC has organized chapters in over 150 cities around the world made up of thousands upon thousands of individuals, as indicated by their Twitter following of over 62,000.

When probing through reasons why SMC was created, I came upon the following language that really struck me:

"We are more than just USERS, we are the reason the tools exist – we are the people who communicate our thoughts and ideas near and far. Join us and let’s shape the future together!"

SMC isn't simply about networking, though that is a big aspect. The group is about shaping the future of communication, getting thought leaders together to think of the next wave of inspiration and connecting the dots for all those that primarily operate on a multitude of platforms.

For me, the best thing about Social Media Club is that it allows me to put a face to a name, blog, page, account or whatever else people are using. Social media communications are a fantastic way of forging new relationships and stregthening existing ones, but its hard to break through to a truly meaningful relationship without meeting somebody in person. Social Media Clubs have made that face-to-face interaction a little bit easier by organizing regular events and turning it into group interactions rather than that awkward first encounter alone as if you were on a blind date.

I'm a member of the Charlotte, NC social media club, but I know that I can join in on any meetup in another city should I be in town while an event is being held. Its a great virtual and real community that will continue to grow as social media does.

I'm sure I'm not the only one out there that appreciates Social Media Club for what it offers. Anybody care to share?
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Who? Why?

Social media often becomes a rat race. Who has the newest technology? Who has the most friends or followers? This blog is designed to slow it down a little and remind people that at its core, social media is about relationships and conversations.

Jake Rosen
Managing Supervisor, Fleishman-Hillard

The content on this site reflects my own opinions and not necessarily those of my employer.


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