Tuesday, January 5, 2010

Social Media Wallflowers

Dictionary.com has the following definitions for "wallflower:"
1. a person who, because of shyness, unpopularity, or lack of a partner, remains at the side at a party or dance.

2. any person, organization, etc., that remains on or has been forced to the sidelines of any activity: The firm was a wallflower in this year's bidding for government contracts.
We've all seen a wallflower at a party who's just a little too shy to interact with other people. They eventually muster up the courage to talk to somebody, they are approached by an individual who rescues them or they eventually leave the party while having had zero interactions.

Do wallflowers exist in the social media world, either individuals or brands? Can a social media wallflower survive?

In my experience, wallflowers absolutely exist in social media. I have seen a number of individuals on various platforms that produce their own content and want to become a prominent member of a community, but don't know how to begin. They wonder who they should talk to, how they should approach them, what language they should use. Those questions and many more keep people from reaching out and joining the party.

It is also my experience that individuals become social media wallflowers by almost by accident, while many brands are wallflowers by their own volition. Many brands decide it is better for their communication strategy to simply listen to online conversation about them, but not partake in any way.

Do you have any stories about social media wallflowers, either individuals or brands?


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Who? Why?

Social media often becomes a rat race. Who has the newest technology? Who has the most friends or followers? This blog is designed to slow it down a little and remind people that at its core, social media is about relationships and conversations.

Jake Rosen
Managing Supervisor, Fleishman-Hillard

The content on this site reflects my own opinions and not necessarily those of my employer.


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