Monday, January 18, 2010

How did Twitter grow so quickly?

Twitter has been on a meteoric rise since it's public inception in 2006. The minds behind Twitter, Jack Dorsey, Evan Williams and Biz Stone, created a social media product that capitalized on the growing world of quick conversations and link sharing across the web.

From February 2008 to February 2009 Twitter grew 1382% according to Nielsen. Tech Crunch then reported that Twitter returned 58.4 million visitors in September, 2009, many of which came from abroad.

Twitter successfully incorporated components of other growing social media tools, like social networking from Facebook and link sharing from Digg. Maybe most importantly was Twitter's ability to easily operate the social tool though mobile devices. The mobile nature of Twitter caught on quickly, with multiple mobile applications being created for users on different networks and with different types of phones. Though the tool itself was exciting and new, Twitter didn't take off until celebrities moved onto the platform.

With the likes of Oprah Winfrey, Shaquille O'Neal and of coarse Barack Obama, Twitter shot into the mainstream of America. CNN and Ashton Kutcher even had a race to see which account could procure one million followers first. Twitter has been integrated into other media platforms, even making its way into full-length segments on the late night television shows of Jimmy Fallon and Conan O'Brien.

It was estimated that over half a million new user accounts were created in the two days following Oprah's announcement that she was joining the micro-blogging platform. This was an increase from the 5,000-10,000 new account created every day prior to that.

There is no question that Twitter created a fantastic tool that appeals to the current culture of communications, but I sincerely doubt it would be as popular as it is today in such a short period had it not been for celebrity involvement.


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Social media often becomes a rat race. Who has the newest technology? Who has the most friends or followers? This blog is designed to slow it down a little and remind people that at its core, social media is about relationships and conversations.

Jake Rosen
Managing Supervisor, Fleishman-Hillard

The content on this site reflects my own opinions and not necessarily those of my employer.


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