Saturday, September 19, 2009

Don't Let Your Social Media be a Frozen Meal

Social media is truly what you make it. You can join whatever community you want on whatever platform. You can participate on a regular basis or you can almost never participate. You can listen and read or you can put your opinions forward.

For brands and companies, social media is what you make is as well. It can either be as good as a four course meal in a five-star restaurant, or it can be a frozen meal that takes a couple minutes to heat up.

The five-star meal comes from people that have worked behind the scenes to strategize about the best combination of flavors. It is also a meal that they have tested time and again before offering it up on their menu.

The frozen meal is essentially a quick fix for you hunger needs. It may satisfy your hunger temporarily, but it has it's problems. First, if you are like me, a frozen meal doesn't fill you up. It doesn't do enough to compare the five-star meal. Second, more often than not it is unhealthy. Eating that frozen meal may actually hurt you in the long run because of added calories and unhealthy ingredients.


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Who? Why?

Social media often becomes a rat race. Who has the newest technology? Who has the most friends or followers? This blog is designed to slow it down a little and remind people that at its core, social media is about relationships and conversations.

Jake Rosen
Managing Supervisor, Fleishman-Hillard

The content on this site reflects my own opinions and not necessarily those of my employer.


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