Monday, August 3, 2009

Social Media Is About Individuality

When trying to market your brand and increase communications through social media, you have to remember that each person and each community is unique.

Social media communications can't be mass produced. Every social media technology has a plethora communities within it. All of these communities have their own interests, ways of sharing opinions, languages and code of ethics. Within that, the individuals of the communities have to be treated as such. Sure, you can send a message to a blog, discussion board, Facebook group and get some pick-up or engagement, but your brand with grow much stronger and with greater affinity if you seek out individuals or go through the community administrators who are trusted by the community. The notion that your brand is connecting on a one-one level with consumers will hopefully spread like wildfire.

The key in social media is to be human, show some personality and ultimately so your brand is tangible rather than mechanical. You have to remember that no matter how easy it is, mass communication techniques are often tabbed as spam in the social media world.


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Who? Why?

Social media often becomes a rat race. Who has the newest technology? Who has the most friends or followers? This blog is designed to slow it down a little and remind people that at its core, social media is about relationships and conversations.

Jake Rosen
Managing Supervisor, Fleishman-Hillard

The content on this site reflects my own opinions and not necessarily those of my employer.


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