Tuesday, August 11, 2009

Healthcare Reform Broadcast Through Social Media

It is well documented that President Obama used social throughout his campaign to develop an army of active, highly engaged individuals. Now that President Obama is in office, he hasn't forgotten the communication tools that helped garner him so much support. As the Los Angeles Times reported,

The White House blasted links to the package out to more than 300,000 fans on Facebook and more than 900,000 on Twitter today. It also sent an e-mail acknowledging "scare tactics" being used to bash the programs. A few hours later, users of the social news site Digg voted Reality Check to the site's homepage. That potentially exposes Reality Check to millions of eyeballs.
I don't think that this is a major landmark for social media. This isn't the first political message mass-communicated through social media, nor is it the Obama administrations first foray into social media, but it is for the first time being used consistently as a tool to educate the masses.

What the current political administration understands is that social media reaches an audience that might otherwise be uneducated or uninterested in healthcare reform. They also understand that by asserting facts, preaching opinions and generally opening the discussion, they can rally support and find true citizen advocates for their programs.

Combining President Obama's notoriety with his willingness to take a stance and his administration's understanding of communication methods like social media could potentially lead to the greatest revolution in mass education for Americans since FDR and the radio.


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Social media often becomes a rat race. Who has the newest technology? Who has the most friends or followers? This blog is designed to slow it down a little and remind people that at its core, social media is about relationships and conversations.

Jake Rosen
Managing Supervisor, Fleishman-Hillard

The content on this site reflects my own opinions and not necessarily those of my employer.


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