Saturday, July 18, 2009

You Forgot Blogs, Discussion Boards, Video Sharing and Others

I just came across an article on the asserting that Twitter, Facebook and LinkedIn is the holy trinity of social media. There is no doubt that these these tools are immensely popular and extremely effective marketing tools, but it is terribly shortsighted to call them the holy trinity.

The first segment of social media that was forgotten would be blogs. I know I've lumped hundreds of millions of sites in together here, but that is what blogging is all about. It is having a singular source to share your thoughts, while connecting with others blogs to network and converse. The power of blogs is amazing. Lets look at Gawker Media Groups blogs in particular:

  • Gizmodo averages over 2 million visits per day
  • Lifehacker averages over 1 million visits per day
  • Deadspin averages just under .5 million visits per day
Those are astounding numbers that cannot be discounted when weighing the value and influence of a social media tool.

Discussion boards are still wildly popular. They are most prevalent when talking about consumer products or college athletics, but lets not forgot about the passion that is shown on these forums. The fervor people display in these forums is greater than you will ever see on a social network or a comment section of a blog.

Video and photo sharing sites also can't be forgotten. The Youtubes and Flickrs of the world have immense influence and often touch the peripheral social media users more than other sites will. These are also rapidly growing platforms and will continue to gain strength moving forward.

I don't want to call out the writer of this original statement, but I think he jumped the gun on declaring the existence of a holy trinity of social media.


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Social media often becomes a rat race. Who has the newest technology? Who has the most friends or followers? This blog is designed to slow it down a little and remind people that at its core, social media is about relationships and conversations.

Jake Rosen
Managing Supervisor, Fleishman-Hillard

The content on this site reflects my own opinions and not necessarily those of my employer.


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