Friday, July 17, 2009

Let's Get The Ball Rolling

I’ve started this blog for a couple of reasons. First, I just love talking about social media. Second, I want to share the knowledge I’ve obtained through my years of work in social media and learn from everybody else out there that have so much to offer.

We’ll start with a little bit of background. I graduated from Kenyon College with a degree in psychology of all things. I know all you non-psychology majors out there are saying “what’s he going to do with that” or “way to play it safe,” but it really has been useful in this industry I am a part of. Soon after school, I began working as a media analyst as a communications/public relations company in Charlotte. The clientele consisted of primarily sports and entertainment brands. Within months I was given the opportunity to help shape the direction, services and other major components of the social media side of the company as the Director of New Media. I’ve been at this post for quite some time now. I really enjoy and think I’ve helped to make major strides for my company.

There are certainly going to be people out there that are more knowledgeable than me with each individual skill, but I like to think of myself as well-rounded in social media. I’m well versed in general best practices, macro and micro strategies, monitoring and metrics, the debate about ROI, how best to integrate social media in a cross-platform marketing strategy and many other things.

Now for my philosophy…social media is about building relationships. Every day I find somebody who is wrapped up in the newest technology or the race to get 10,000 followers on Twitter. I try to remind them that social media is about people, trust and community. At its very core, social media should be about having a conversation one-to-one or one-to-many.

Don’t get me wrong, I’m all for learning about the next big communication channel and new flashy widgets, but I will always keep the personal and social aspect of our world at the forefront. Hopefully you’ll be able to glean some insight from me, but even more than that I’m hoping you engage in a conversation with me and we build on what is already out there in the social media world.


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Who? Why?

Social media often becomes a rat race. Who has the newest technology? Who has the most friends or followers? This blog is designed to slow it down a little and remind people that at its core, social media is about relationships and conversations.

Jake Rosen
Managing Supervisor, Fleishman-Hillard

The content on this site reflects my own opinions and not necessarily those of my employer.


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