Wednesday, July 29, 2009

Social Media Strategies Aren't Uniform

I had yet another conversation today where I heard a statement like "shouldn't we be building out or Facebook page? I know one of our competitors has a big Facebook presence." This type of statement should sound of an alarm in your social media mind.

Every time I hear something like this I want to yell, "YOU HAVE TO DO WHAT IS RIGHT FOR YOU!" Social media isn't about doing what works for other people or brands, its about finding the right communication strategy for your specific goals and resources. Listening to best practices is good because it will provide you a road map and ideas to discuss, but ultimately you should determine a completely unique strategy.

Some factors to weigh while determining you social media strategy include:
  • Products and Services offered
  • Target Audience
  • Resources
  • Man power
  • Goals (whether to mass message or engage highly active individuals)
  • Personalities of people communicating on your brand's behalf
A brand shouldn't just jump onto Twitter because they think they're supposed to. Again, each brand/individual is different and your social media strategy has to reflect that.


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Who? Why?

Social media often becomes a rat race. Who has the newest technology? Who has the most friends or followers? This blog is designed to slow it down a little and remind people that at its core, social media is about relationships and conversations.

Jake Rosen
Managing Supervisor, Fleishman-Hillard

The content on this site reflects my own opinions and not necessarily those of my employer.


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